The Bagga Store
Our Story

From Dreams to Reality: The Bagga's Journey

The Bagga was founded in 2016 by Andrea Wijaya, a fashion enthusiast who saw a huge gap in the Indonesian market for quality premium bags at an affordable price. Starting from a small shop in South Jakarta, The Bagga has now grown into one of the most trusted online bag shopping destinations serving customers throughout Indonesia.

Our vision is simple yet powerful: everyone deserves to have a classy style without breaking the bank. We work directly with local artisans and selected factories to ensure every product we offer meets the highest quality standards while remaining affordable.

With over 8 years of experience in the fashion industry, we have served over 15,000 satisfied customers. This trust is our biggest motivation to continue innovating, improving product quality, and providing the best service every day.

The Bagga Vision & Mission

Our commitment to being the best in the Indonesian fashion industry

Our Vision

To be the leading premium bag and fashion accessory store in Indonesia known for product quality, excellent service, and positive contribution to the local fashion industry.

Our Mission

To provide high-quality premium fashion products at affordable prices, provide a pleasant shopping experience, and support the growth of Indonesian local artisans.

The Bagga Values

Principles guiding every step and decision we make

Prime Quality

We only provide products with high-quality materials and detailed craftsmanship. Every product passes strict quality control before reaching the customer's hands.

Honesty & Transparency

Transparency and honesty are the foundations of our relationship with customers. We always provide accurate information about our products and services.

Sustainable Innovation

We continue to follow the latest fashion trends and innovate to provide collections that are always up-to-date according to customer needs and tastes.

Excellent Service

Customer satisfaction is our main priority. Our customer service team is ready to help with friendliness and professionalism in every interaction.

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Professional Team

The Bagga Professional Team

Meet the professionals behind The Bagga's success

Andrea Wijaya

Founder & CEO

Sarah Lim

Creative Director

Michael Tan

Operations Manager